In recent years, the concept of "sustainability" has gradually become more prevalent in our lives.
To make the fashion industry sustainable, it is essential to continue efforts to reduce the environmental impact.
We have to face it head on.
MidiUmi hopes to be part of a larger network that protects the global environment and ecosystem through clothing.
As part of what we can do now, we have chosen materials that will reduce the burden on the environment.
Enjoy your clothes while being kind to the earth.
We will continue to think about and act on each and every thing we can do for the future.
From September 21st to October 2nd, 2022, we will donate a portion of your purchase amount (※1) to the general incorporated association more tree (※2).
(※1) This offer is available at all MidiUm stores (Hanshin store, Kyoto store, Tennoji store, Nishinomiya store) and the MidiUmi ONLINE SHOP.
(※2) More Trees is a general incorporated association, a forest conservation organization headed by musician Ryuichi Sakamoto. It is engaged in a variety of initiatives under the slogan "Connecting cities and forests," including the development of "More Trees Forest," which works with local communities to conserve forests, the planning and development of products using domestic timber, and the dissemination of information and the appeal of forests through events.
