In recent years, the concept of "sustainability" has gradually become more prevalent in our lives.
Sustainability is the concept of making the world sustainable from three broad perspectives: the environment, society, and economy. In particular, efforts to develop long-term corporate strategies that take into consideration the impact that a company's business activities have on the environment, society, and economy are called corporate sustainability.
The fashion industry has been criticized for having a significant environmental impact due to factors such as the amount of energy used in manufacturing and the short life cycle of products, and this has become an international issue.
We still have a lot of work to do to make the fashion industry sustainable, and we need to continue working to reduce our environmental impact.
Is there anything I can do?
It may seem like a small thing, but we will be reviewing the packaging materials we use to deliver products from our online shop to our customers.
By using simple packaging, we are working to reduce the amount of materials used.
"for Reduce"
Reduce means limiting or eliminating wasteful, inefficient, and unnecessary consumption and production in order to reduce environmental impact and waste generation.
Using eco-bags, which are now commonplace, is also a way to reduce
If you would like simple packaging, please check this box on the payment screen.
Customers who cooperate will receive an additional 10 points in addition to the regular points. (※1)
Additionally, 10 yen from each purchase will be donated to a forest conservation organization. (※2)
The donation will be made to More Trees General Incorporated Association
More Trees is a forest conservation organization headed by musician Ryuichi Sakamoto. Founded in 2007 by five founders—Sakamoto Ryuichi, Hosono Haruomi, Takahashi Yukihiro, Nakazawa Shinichi, and Kuwahara Moichi—the organization has over 100 supporters and was created to take action against the accelerating deforestation and global warming crisis.
The packaging materials used for the simple packaging were previously used in the "Earth Day Fair" held from April 9th to 23rd.
The outer bag is made from 100% FSC-certified recycled paper. (※3)
MidiUmi hopes to be part of a larger network that protects the global environment and ecosystem.
Our efforts are still small in scale, but we will continue to think about and act on what we can do one step at a time for the future.
(※1) Additional points will be reflected at a later date.
(※2) The annual amount will be donated in one lump sum.
(※3) Packaging methods may vary depending on the quantity and contents of your order.
