Cotton is often used in clothing.
When you think of cotton, don't you imagine it as a natural, environmentally friendly material that returns to the soil?
However, cotton is grown in a way that is extremely hard on the environment.
Cotton is delicate and difficult to cultivate, and is said to be the crop that uses the most pesticides in the world.
Conventional cotton cultivation uses a significant amount of chemical fertilizers and pesticides.
Pesticides are used for pest control, weed control, sterilization, disinfection, defoliants, etc., and each country has strict regulations.
But it still impacts the environment and the health of farmers.
Furthermore, if excess chemical fertilizers remain in the soil, groundwater will be polluted and soil microorganisms will disappear, leading to
It leads to soil degradation.
MidiUmi's clothes also contain a lot of cotton.
Cotton is a very good material that is gentle on the skin.
We understand the environmental impact of cotton farming and as part of our sustainable actions,
We promote the use of organic cotton.
Organic cotton is organically grown cotton.
This refers to cotton grown in soil that has not been treated with pesticides or chemical fertilizers for more than two to three years.
There are strict standards for the pesticides and fertilizers used in cultivation.
The certification body carries out the inspection.
At MidiUmi, we are conscious of creating products using certified organic textile materials.
Together with our customers, we support organic farmers and protect the global natural environment and ecosystems.
I want to be part of a larger network.
When it comes to clothing made from organic cotton and regular cotton, you can't tell the difference.
But using organic cotton or not makes a huge difference.
We still can't make everything organic,
MidiUmi will continue to take sustainable actions.
MidiUmi
Products made with organic cotton are marked with the tag shown in the image.
