Eco-friendly plant-based bio towels
Bio Towel is a select brand available at all MidiUmi stores. Bio Towel is a towel made from a new material developed in collaboration with a factory in Imabari, a city famous for its towel production.
The fabric is made from a blend of cotton and PlaX™, a plant-based material extracted from sugarcane, making it not only environmentally friendly but also mildly acidic and gentle on skin and hair. Thanks to the lactic acid contained in the material, it also has excellent antibacterial and deodorizing properties.
Above all, the Imabari Towel brand logo, which meets the high standards of safety, security, and high quality, is proof of its soft and comfortable feel. The comfort of using towels that touch your skin every day is soothing, and at the same time, it is a brand that gives you peace of mind knowing that the product contributes to sustainability.
There are three sizes available: bath towel, mini bath towel, and face towel, so you can choose the right size for your needs. They also feature gentle colors that blend in with your everyday life. The "bio" logo on the edge of each size is a distinctive feature.
Bath towel ¥4,400 / Mini bath towel ¥2,310 / Face towel ¥2,090
A collaboration between MidiUmi and Bio Towel, this towel handkerchief comes in five special colors with the brand logo embroidered on it.
Towel handkerchiefs: ￥1,650 each
