2026.03.04 Issue109

Brady / AVON & ELY

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Brady / AVON & ELY

Timeless design and high quality handmade


Founded in 1887 by the Brady brothers in Birmingham, England, Brady began as a manufacturer of leather gun cases. Since then, the brand has built a history of over 130 years, specializing in high-quality bags for outdoor use, including fishing and hunting bags.

The reason why the brand has been supported for so long is its timeless design and meticulous handcrafting. Craftsmen meticulously produce their bags using the highest quality canvas, brass hardware, and British bridle leather. The distinctive materials and parts used make it instantly recognizable as a brand, making it a timeless and beloved bag brand.

AVON was born as a fishing bag in 1950 and is still loved today for its original design. This model features durable canvas and an adjustable strap.

Left: The bag's iconic snap button and the leather tongue on both sides of the flap are engraved with "MADE IN ENGLAND." Right: The brand logo is yellow on a green background.


Brady

AVON

¥31,900 (including tax)

"ELY" is a new model for the Fall/Winter 2024 season. The short and cute handle is made from bridle leather, the same leather used for horse tack. It is highly durable and develops a unique character with use.

Left: It comes with an adjustable shoulder strap and a short handle for carrying it by hand, making it a two-way bag. Right: The strap can be removed using brass hardware. The careful stitching on the durable bridle leather is also beautiful.

Brady

ELY

¥47,300 (including tax)

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